The Best Internet Marketing Techniques Today
Yale Consultancy - Tue 2/Jun/2009 3:53pm
This seminar is brought to you by Institute of Marketing Malaysia (IMM)
The programme is HRDF claimable.

Speaker:
Ruth P. Stevens's expertise in customer acquisition and retention derives from a decade and a half of hands-on marketing for both large enterprises and start-up companies. Just prior to beginning her consulting practice, she served as chief marketing officer at an Internet company in New York City. Before that, she had broad responsibilities for direct marketing at three corporate giants — IBM, Ziff-Davis and Time Warner.

At IBM, she served as director of direct marketing, North America, for the IBM hardware, software and services brands, leading a team of 140 direct marketing professionals. She then moved to the IBM Software Group, where she directed global direct marketing.

At Ziff-Davis, she served as vice president of marketing for the electronic publishing division, and later helped launch Ziff's Consumer Media Group as its vice president of marketing. At Time Warner, she worked in marketing, new business development and general management for the Book-of-the-Month Club and Time-Life Books.

Ruth serves on the board of directors of Edmund Optic a leading supplier and manufacturer of industrial optics and components, based in Barrington, NJ. Ruth is a frequent contributor to a variety of marketing publications and author of Trade Show and Event Marketing and The DMA B-to-B Lead Generation Handbook. She teaches marketing to graduate students at Columbia Business School. Ruth serves on the board of the Direct Marketing Club of New York.

She is past chair of the Business-to-Business Council of the Direct Marketing Association and holds a BA from Hamilton College and an MBA from Columbia University.

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At Columbia Business School, Ruth developed a new marketing elective called Customer Acquisition & Retention, which she teaches regularly in Columbia's Executive MBA program. She also developed a new course in marketing metrics that is being taught as a core course in the Master's Degree in Strategic Communications at Columbia's continuing education division.

For 5 years, Ruth taught part-time at New York University in the master's degree program in Direct Marketing. She also developed the marketing core course taught in the graduate program in Information Technology Management, a program that is conducted entirely online in the university's Virtual College. At NYU, her course schedule included:

Integrated Direct Marketing

Fundamentals of Direct and Database Marketing

The Creative Process, Production, and Offer Development

Integrated Marketing Strategy

Benefits of Attending:
- Participants will get answers to some of today's most pressing marketing issues, such as reducing costs, improving the customer's experience, remaining innovative, establishing niche markets, and creating award-winning brands.

- The world can change significantly at any time and marketers need to be flexible to change. Participants will learn on how to ensure that marketing activities and organisations can be swift to adapt to an evolving marketplace.

- Participants will learn new thoughts and ideas on how to overcome marketing waste and marketing accountability.

For more information, please visit:
http://www.imm.org.my/My%20Webs/ruth/MainPage1.html

Institute of Marketing Malaysia
Address:
1G - 1st Floor, Bangunan SKPPK
Jalan SS9A/17
47300 Petaling Jaya
Selangor Darul Ehsan
Malaysia
Tel: 603-7874 3089
Fax: 603-7876 3726
Email: info@imm.org.my

Niche: Kursus Dan Seminar
 
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